Second Nature
Second Nature is an AI platform that coaches sales reps through virtual roleplay and real-time feedback
About the company
Situation: Traditional sales training is costly, generic, and poorly adapted to high-turnover sales teams. Most reps underperform, and onboarding remains long, inconsistent, and inefficient across organizations.
Solution: Second Nature delivers immersive AI-powered roleplay and automated call analysis, enabling reps to practice, improve, and get real-time coaching, all at scale and within their actual workflows.
Market: Sales enablement and conversational AI are converging into a massive opportunity. Enterprises are seeking scalable tools to boost productivity and retention across distributed and fast-changing sales teams. The current total adressable market is estimated at $17B / year.
